WELL KNOWN WRITER, Mr. SAVESH KUMAR

Sarvesh Kumar, very well known writer, who recently introduced his new collection of 14 books to the market in world book fair on 22^nd feb 2014. His books like chand tak dia, gunjan ki gunj, chandan sa badan,  dua toh karo. are highly appericiated  by the readers.

Sarvesh kumar was born on 1-07-1949 in chandosi , moradabad, up

He started writing in year 1971.

After his marriage , for 6 months he send her wife to her home because of unstable conditions, that waiting period was the source of his inspiration which makes him to express his feelings through the medium of songs.

Ath Entertainment team member taking the interview of Mr.Sarvesh Kumar

 Within 18 months, his name was spreading as a prominent writer.  a very famous poet told him to become his student. But he refused. As a result. The poet plotted against him and made the environment of hindi poetic section against him. And he moved towards urdu poetic  section.

In 1973 , he started writing in urdu. He learned urdu on his own through hindi to urdu book.

And started his journey .he combined the urdu and hindi poetic section toghter and made a very successful to make them one.

In his writing you can see variations covering the culture , politics, history, religion,youth ,nature and various other section of society.40 years of his hardwork and tapasya can be seen throuh his extremly well wriiten books.

He is a self taught, self learned poet , writer who is touching various genre of the sociey and he is  a source of inspiration for various young aspiring poets and writers.

Ath Entertainmnet M.D'S Pankaj Narayan and Apoorva Bajaj with Mr.Sarvesh Kumar

And now he is working hard on his upcoming books and is trying to release his next collection of 15 books in 2015.

All his work is dedicated to readers and criics.

And he welcomes the motivations from readers and criticism from critics. They all are welcomed.

Md’s Pankaj Narayan and Apoorva Bajaj felicitating Mr.Sarvesh kumar.

Today , we were honoured by the presence of the very well known writer ( poet ) Shri Sarvesh kumar.

Sarvesh kumar is famous for his way of touching various genre and topics of the society through the medium of his writing. On 22 feb , 2014 IN WORLD BOOK FAIR. He introduced his 14 new books into the market.these books are for all the sections of society.

On  his visit to the ath’s office, ath’s mds Pankaj Narayan and Apoorva bajaj and ath team presented him the ath’s symbolic lord ganesha’s statue .

On this occasion , Md Pankaj Narayan said ,

“it’s a matter of immense pleasure for entire ath team to have the presence of sarvesh kumar in ath’s office”, 

He delivered a message for the young aspiring writers and readers. He said, it’s a great opportunity for the aspiring writers and reader to see the different sections of world and society through sarvesh Kumar’s write ups. With the quantity, he believes in quality too.

AD FILM FOR PATANJALI AYURVED BY ATH ENTERTAINMENT.

Hemant pandey, a very well-known and immensely talented artist played the role of a young farmer of a village who is worried about the miserable and bad conditions of the other farmers.He is continuously trying to help his co villagers and farmers so that their living condition can be improved. But he is not finding any way. Patanjali ayurved showed him the way to get out of this dark night. With the help of Patanjaliayurved, he is creating awareness and helping them to improve their lives.

The concept is backed by strong, melodious voice of Aishwarya nigam, (munni badnam famed singer)

And the jingle is written by Pankaj Narayan.

“CHAHAT SACHI, RAAH MILE

MEHNAT KA SACHA MAUL MILE

PATANJALI AYURVED SE SABKO JEEVEN ANMOL MILE”

“MEHNAT KASH KISAN HAI JO ,DARTHI KE BHAGWAN HAI WOH”

Ath”s crew continuously shoot for 8 days in the rishikesh, a city in Uttrakhand.

Rishikesh is a beautiful place located in the foothills of the Himalayas in northern India, it is known as The Gateway to the Garhwal Himalayas.

Though crew faced many difficulties while shooting the ad film but with their determination, dedication and hard work, team successfully completed the shoot. 

“AB HOGI SOGARAT KE SIR PAR BHI PAKI SHAAT”

Sogarat is a small farmer who cultivates on his small land, works hard to earn money so that he can get his household requirements. He always thinks to have proper build house but he always fails. He is not getting right value for his crops from the market. But this season, Patanjali Ayurved made his dreams come true.Patanjali Ayurved paid him the capital he deserves for his hard work and now he constructed his house and he is giving better living to his family.

Ishtiaq khan whose work was highly appreciated in the movie aggyat played the role of a small farmer sogarat.

Manoj bakshi verywell-known and extremely talented artist played the role of a money lender who gives money to small farmers on high interest. Tremendouslytalented artist did justice with his part.

Through thus advertisement ath team showed the actual condition and problems faced by poor farmers.

These small farmers don’t even have properly build houses. There only source of income is their small piece of land. They depend on the cultivation for money. They work extra hard so that they can earn more money but by the end of the day, they do not get actual amount, they deserve. And they have to put their dreams on hold. But now things are changing, farmers like sogarat will have their own house, and this is possible only because of step taken by Patanjali Ayurved

 Patanjali Ayurved directly buys the cultivated products from farmers and cultivators and pay them the right amount. And from these fresh products they prepare better and healthy things for consumers.

They are serving the society by providing better, healthy and improved life to cultivators as well as consumers.

Patanjali Ayurved is a boon for the society.

“RAMU KAKA KE GHAR BAJEGI AB BETI KI SHADI KI SHENNAI”

Aditya lakiya, who played the role of kachra in Oscar nominated lagan played the role of Ramu kaka.

Ramu kaka is farmer who has enough land for cultivation but do not have proper knowledge about farming techniques and market. Because of lack of knowledge, his cultivation is low; the amount of crops he is producing is not enough to give him better life. He is not able to get her daughter married.

But this year his daughter is getting married, his fields are filled with green waving crops. And it happened only because of patanjali ayurved.

Supriya kumari, very beautiful actress who acted as amoli in the daily soap “bairi priya” played the role of Ramu kaka’s daughter.

 

This concept is not a story of a one farmer (Ramu kaka). It’s a story of hundred ‘s of farmers , who were working day and night to earn money so that they can get their daughters married and perform other house hold activities.but even after that much dedication , they were not getting money, they were always worried about their children’s future. But now Patanjali ayurved gave them a new hope, new way of living. Now their daughters are getting married, they are building up their children’s future and they are living a happy and content life.

AD FILM BY Ath entertainment.......Natha becomes hariya

The work and the responsibilities which Patanjali Ayurved is fulfilling for the society is very beautifully and brilliantly captured and documented by Ath entertainment Pvt. Ltd. Under the leadership of our Mds Pankaj Narayan and Apoorva Bajaj.

Creative team of Ath under the guidance of Mds (ath) summarize the work of patanjali   ayurved efficiently through the medium of advertisement.

Concept of the advertisement is written by Mr Pankaj Narayan and the advertisement is directed by well-known TV director Mr. Santosh Badal.

Actor Omkar Das Manikpuri and Director Santosh Badal with Director Pankaj Narayan during the AD shoot of Patanjali Ayurved

Actor Omkar Das Manikpuri with Director Pankaj Narayan during the AD shoot of Patanjali Ayurved

Through this concept, Ath entertainment excellently showed the problems faced by the farmers and how Patanjali Ayurved is improving their livelihood and raising their living standards

Cast and crew of the advertisement are immensely talented and they are well known artists of the industry.

Omakar das manik puri, who played the role of Natha in peepli live, played the character of a mazdoor kisan, hariya

Actor Omkar Das Manikpuri performing the shot during the AD shoot of Patanjali

                                          

 Hariya is a daily waged farmer who works in the field to earn money. But he did not get paid for his work. As a result the debts on him are continuously increasing. This story and concept is showcasing the thousands of hariyas who are living such a miserable life, when they are not able to pay their debts on time, money lenders take away their belongings such as cow, which are the secondary source of income for them and family. Their life is getting worse but now, Patanjali Ayurved is making the change for them. Farmers like Hariya are getting paid for their hard work. Now they don’t have to depend on money lenders for money on high interests, they are free from their debts and are improving their family’s living standard.

“Ab hariya bhi sir utha ke jeeta hai.”

AD FILM BY ATH ENTERTAINMENT.........Patanjali Ayurved

India is mainly an agricultural country. Agriculture in India has a significant history. Today, India ranks second worldwide in farm output. The economic contribution of agriculture to India's GDP is steadily declining with the country's broad-based economic growth. Still, agriculture is demographically the broadest economic sector and plays a significant role in the overall socio-economic fabric of India. About seventy percent of the population includes farmers. They are the backbone of the nation. Hence their importance is very great in our country

Actor Omkar Das Manikpuri during the AD shoot of Patanjali Ayurved

But Most Indian farmers are now leading a very miserable life. Industry has not thriven much in our country. Hence most of the people depend on agriculture. As a result there has been a great pressure on land. Each cultivator has got a very small amount of land. He gets only a small income from the produce of his land. So he cannot maintain his family with that income. For this reason he has to run into debt. Thus we see that the farmers as a class are debtors. We cannot describe what miserable life they lead. They live in wretched huts. They cannot always get two meals a day. They have not even ordinary clothes to wear. When they fall ill, they cannot meet the expenses of treatment and medicine. So, for want of food, drinking water, good dwelling houses they fall ill and die in large numbers for want of treatment and diet. Today these farmers are divided into three categories
 
One is Mazdoorkisan. These type of kisans(farmers) works in other’s field to earn bread and butter for their family.  They sweat their blood in field to grow crops and for better cultivation but the wage they get is not sufficient for them .The poor farmers without a farm live a miserable life. They work on daily wages on the farms of others. Their wages are too low. They have a handful of children and a bagful of debts. They are becoming victims of our society.

Other category of farmers is the small kisans(farmers).they have small land ,but do not have enough money. So they lend money from money lenders to make their lands green. and hope for better cultivation so that they can get enough amount of money so that they can pay their debts as well as they can have better life for their family but In the market they do not get appropriate amount for their products. They are not paid for their sweat.as the result debt on them is continuously increasing and their life is getting miserable.

 One more category is of those farmers, who have enough land for cultivation but do not have proper knowledge about farming techniques and market. Because of lack of knowledge, their cultivation is low, the amount of crops they are producing is not enough to give them better life. These farmers are also not aware of marketing techniques and do not get that much capital after selling their crops because of this  living standard is getting low and they are force to live miserable life even after that much hard work.

As,  India is an agrarian country with around 60% of its people depending directly or indirectly upon agriculture , so there is need to improve the conditions of the farmers. There is need to educate them provide them better ways of farming techniques, appropriate farming products. They should be paid for there for their hard work and sweat. They should get the money they deserve for their products.

So, to provide farmers with their rights, patanjali ayurved is continuously helping them to improve their living standards. They are providing them ayurved products to improve cultivation, buy products directly from the farmers and cultivators and pay them handsomely. 

Actor Sanjeev Pundi and Ishtiaq Arif Khan during the AD shoot of Patanjali

With the help of the patanjali’s ayurved “s product, amount of cultivation has improved, fields are filled with waving crops again. Now famers are getting better results for their hard work .Patanjali ayurved is serving the society by providing better and healthy products to the consumers. They directly buy the fresh products from the cultivator and the cultivators are also getting the money they deserve.

Actress Supriya Kumari during the AD shoot of Patanjali Ayurved

   

Ath entertainment's shoot for 3rd promo of AAS NGO

Director Pankaj Narayan with members of Ath entertainment

Director Pankaj Narayan while interacting with a shopkeeper,who wishes to study

Ath crew at work

Director Pankaj Narayan while explaining the shot to Ath's cinematographer

Ath's cameraperson at work

Ath's cinematographer at work

Director Pankaj Narayan while assisting Ath's cinematographer

Still of Ath member during work

In the 3^rd promo of AAS, Ath entertainment has filmed a fruit seller who had the dreams of becoming  a scientist but was selling fruits due to the shortage of money. His parents were not able to pay for his studies so destiny took him in a fruit shop. Now when he sees children going to schools and colleges, a sense of dissatisfaction with himself comes in his mind. He wants to study but is deprived . In this promo of AAS ,  Ath has captured the scene where Mr. Kishan Kumar goes to a boy who was engaged in selling fruits. Mr. Kumar  addresses the boy in front of the viewers by saying that, this boy could have  become a scientist and have explored the new inventions of science, but due to financial crisis , he is leading a life of fruit seller. Mr. Virendra Goel, convenor of AAS nd Mrs. Varsha Goel, president introduces the concept of ‘Brilliant India’ through which hundreds of students who aspires to study cam make their future shine along by flaunting the punch line of AAS- “AAS Jagayen, zindagi banayen “. Here, Mr. and Mrs. Goel explains the process through which student can further go for their studies without taking tension of money. Students who wants to cherish their dream of becoming an example for the future generation can take the help of AAS and make their life worth living.

2nd Promo of AAS NGO for the concept of 'Brilliant India' , filmed by Ath entertainment

Director Pankaj Narayan of Ath entertainment while explaining the shot

Director Pankaj Narayan on work during the 2nd promo shoot

Director Pankaj Narayan while explaining the shot to Ath's members

Ath's camerapersons focused during the shoot

Director Pankaj Narayan while having discussion with AAS members

Director Pankaj Narayan with Ath's cameraperson while giving guidelines to Ath's cameraperson

Director Pankaj Narayan with Ath crew

Director Pankaj Narayan while assisting the camerapersons

In the second promo of ‘Brilliant India’, Ath entertainment took the shot of an ongoing discussion between a daughter and father. In this promo, Ath has shown a girl named ‘Sneha’. Mr. Vishesh Goel, son of Mr. Virendra Goel was seen giving a message of literacy to the society.  Sneha, who has scored good marks and is very happy for the fact that her hard work accomplished her mission of getting good grades to her, comes very excitedly and starts showing her marks to his father. After knowing this, that his daughter is doing very well , he also becomes glad. Then, his daughter keeps her wish of studying further . But suddenly, faces of daughter and father both falls down when father checks his pocket and notices that he is not having enough money to let his child study. He throws down the books of his daughter. Mr.Vishesh Goel, son of Mr.  Virendra and Mrs. Varsha Goel present at that moment gives the message to children to not to be upset anymore by flaunting their beautiful punch line i.e. is “AAS Jagayen , zindagi banayen”. There is still a ray of hope for them. They introduces their concept of ‘Brilliant India’ , explains how can “Brilliant India” help the children both financially and motivationally. This promo came out to be very excellent. People liked the direction and appraised Director Pankaj Narayan. With this promo, Ath entertainment had shown that there are thousands of aspirants of study who are doing child labour because their parents don’t have enough money. AAS is helping those unprivileged children to fulfill their dreams and set an example in front of the society.

11th April, shoot capturing the making of the event location by decorating the ambience

Lights seen settled before sufi night

Working stills..

Ath's Director Pankaj Narayan along with Ath camerapersons while doing settings before the event

Technicals getting settled before  "AAS Ibadat"

Ath crew at work behind the stage

Ath camera team sitting focused before the sufi night

View of Purana Quila

Light setting before sufi night

Technical workers before the sufi night

Light setting going on before Sufi night

Light setting

           11^th April, shoot capturing the making of the event location by decorating the ambience

11^th April was the day when Ath entertainment came up with almost giving a finishing touch to the things. Ath’s activeness was seemingly impressive on that day. Ath entertainment was eager to put all its efforts towards making this sufi night more and more colourful and beautiful. Ath started this day with the regular and usual planning and discussion. Everyone gathered in the office and got guidance from Director Narayan and M.D Apoorva Bajaj . After being a part of discussion , Ath entertainment got divided in to two groups. First group including Director Narayan and M.D Apoorva  along with their assistant director and 2 camera persons headed towards the press conference . This press conference  was held in the constitutional club of Patel Chowk. The special and grand thing about this press conference was that Legendary Ghazal singer from Pakistan Janab Atta Ullah Khan headed it. Camera persons of Ath captured everything minutely from the hoarding representing the press conference to the questions that were asked inside. Till the time Janab Atta Ullah Khan came, Ath’s assistant director helped AAS’s volunteers in their branding. After a wait for while, Janab Atta Ullah Khan arrived. His presence gave pleasing aroma to the ambience. Everyone was glad to see him. Many famous journalist writers and media personalities from renowned news channels and news papers were present there and were equally happy to see him. Everyone was looking confident with their hands acquired by the list of questions to be put up. Every one settled down after , to listen to the renowned personality present there. The first question that was put up from the crowd was :- How are you feeling as you are standing on the land of India? What message you have brought for us from Pakistan? The answers to these questions were:- I am feeling like it’s my own land, my own people. I have brought the message of unity and friendship from my land i.e. is Pakistan. Janab Atta Ullah Khan answered every question in a very calm and pleasing manner. There were lots of his fans who were present in the conference. His fans requested him to sing their favourite songs for them. There was a long list of famous songs sung by him. On the requests of his fans, he sang for them. Camera persons from their respective channels , newspapers and magazines went crazy to get stills of Atta Ullah Khan ji. After addressing to the questions and requests of people in groups, he got acquired by individual reporters came from the T.V channels. Atlast , after long interviews everyone went towards the lunch section and had their meal. Ath also headed towards the 2^nd group who was doing arrangements at the venue of the event. Besides filming, Ath also handled technical work related to lighting and sound set-up .  Ath has always supported versatility, so it believes in working beyond the limits. Ath there, coordinated with the team of event management , lighting etc. Stage setting was going on there since morning. Chaos and hussle began as the sufi night was coming close.