Monday, 21 July 2014

HEMANT PANDEY'S INSPIRATION INTERVIEW (Part-1)


HEMANT PANDEY WITH ATH'S MDs

Hemant Pandey is an Indian film, theater and television actor mostly known as ‘Pandey Ji’. He belongs from ‘Pitthorgarh’ (Uttrakhand). In early days he is burdened by poverty. At childhood he started his carrier through a drama known as ‘Ramlila’ and at that time Doordarshan was the only one channel which is been telecasted and at that time his only one dream was to come in television. In an interview he told that he got his first break in Delhi. After that he got selected in ‘Energy Repeatry’. And at the time of interview Alka asked his working experience then he explained about his work experience in the theater and Ramlila and on the same day he got selected. His father was just a postman even they don’t have two times meals too at that time but today due to Hemant hard work he can go anywhere with his family in any hotels everywhere. Hemant, he is mostly known for his role as Pandey Ji in TV series (OFFICE OFFICE) in 2000. In Delhi he get many experiences like first time he saw women smoking, double dacker bus etc. He was quietly shocked at that time. According to Hemant film, advertisement, television everything is totally different from each other. Now he doesn’t want to be in a comedian role because many people just make fun of that rather than appreciating it.

THE HEMANT PANDEY

Friday, 4 July 2014

Ath Entertainment Thanks its Favourite Director Santosh Badal



At the time of the school he wanted to be an actor. When he was in 10th standard he came to Mumbai. And started his career as a tea seller in Adhikari Brothers studio. When he came to Mumbai he met with Mr. Gautam Adhikari and Mr. Homi Wadia they both guide him a lot. Mr. Gautma Adhikari told him to forget about acting and focus on technician and help him in his studio. After that he become the studio boy of Adhikari Brothers Studio and also learned editing in 1year. After that year he became the help editor of the studio. 

From 1997 to 2000 he was the main editor in Adhikari Brothers studio.  In between 1997 to 2000 he presented his excellent work on many serials of Adhikari Studio Commander, Silsila, Waqt ki rafter, Marshall, Shapat, Saturday suspense, X-zone, etc and also rewarded 4 time as the Best Editor.



 
After that Mr. Homi Wadia sign him as an assistance director.

In 1999 he directed his first short film and at that time he was only 20years. He was the youngest director of the industry.





Santosh Badal On the sets of Ath Entertainment for Patanjali Add shoot

After that Balaji telefilm signed him for their serial ‘’kyunki Saas Bhi Kabhi Bahu Thi’’ as a director.
 He showed his excellent work in that and received the Best director Award.

Because of Kyunki Saas Bhi Kabhi Bahu Thi he became famous and made his name in the industry.


MR. SANTOSH BADAL WITH MR. PANKAJ NARAYAN

Its very comfortable working with Ath. I felt that I am working in my own home when I work with Ath.
 I have good family relation with Pankaj and Apoorva. Apoorva is perfect on the position of a producer and Pankaj is very creative person. They both have marvelous nature.
And I really want to work with Ath again.
(Said: Santosh k. Badal)


THE SANTOSH BADAL
 
He believes only in one thing.
NIRASH NA HO, MEHANAT KARTE RAHE

EK-NA-EK DIN SAFALTA ZARUR MILEGI

Thursday, 3 July 2014

ATH’s TEAM


The key of any successful company is first and foremost its team.

"In theory, it is easy to use the word "Team" to describe groups in your workplace, but creating true empowered team is not something so easily carried out."

WORK OF ATH

Ath have young and experienced team who work professionally and in an enjoyable way that's why the team also achieving success in their work. Ath have an immense team of dedicated professionals and creative people, who believe in working for the team and with the team.
Ath's team never see day or night never see weather is too cold or hot if the team decide to achieve the goal they give their 100% and work hard as they can and achieve their goal.
Ath's team members never focus on individual interest they always focus on team interest as whole.

Ath's team is self-sufficient group of people working together with specific goal. they have experience, responsibility and  skills to enact their own decision for Ath.
Ath's team work together day and night to focus on the primary output of Ath.
Ath's is truly empowered team which can help Ath to improve customer satisfaction, increase productivity, increase creativity and increase quality of work.

TEAM OF ATH

Ath's team have the final authority and responsibility to make effectively implement goal.
"Teamwork is very important to increase productivity and creativity"
"Structured and empowered team is known as Incredible Team"
And
!!...ATH HAVE AN INCREDIBLE TEAM...!!
Everyday Ath team work hard and achieve their agenda to present Ath's name in the industry on a big panel.
Ath is emerging as a strong company in the film industry.

Wednesday, 2 July 2014

AVOID PESTICIDE USE ORGANIC FARMING AND BE HEALTHY, SAFE AND HAPPY




  Ath running a campaign against pesticide and this campaign which will work as a spark and its movement will be spread worldwide... Whatever farmers has committed mistakes, now the time is to move towards nature.
AVOID PESTICIDE AND START ORGANIC FARMING…!!

AVOID PESTICIDE

There are still very few people who don't know that use of chemicals/pesticides in farming is the root cause of cancer, heart disease, liver damage, shrinking of intestinal digestion. These are Pesticides being sprinkled on the crop. Either you wash the fruits or vegetables too much, you will eat the poison in one or the other form. We have gradually spoiled and deteriorated our mother nature as we adopted pesticides uses instead of biological methods. These pesticides gradually kill the fertility of land soil and make those barren. And not only lands but also it badly affect our environment and make it polluted in many ways. Also the excessive use of these harmful pesticides causing inherited diseases as premature delivery of infants and malnutrition. Moreover new genetic cancers are found and killing our society.
Believe it or not calculation shows us the horrifying result that approximately 3 million children between the age group of 3-5 years die due to malnutrition across the country. This scene is developing gradually as the whole pesticides chain has turned in to an organized market where these products are sold to earn much profit. Organized market is gradually snatching the lands of farmers by firstly making them dependent on the pesticides for excessive production of crops and once they are totally dependent over these market chain the sale of pesticides increases and farmer’s land gets barren by excessive use of these harmful chemicals resulting them to commit suicide.



Every single breath, every sip of water and every bite of food is killing you inside! your daily rice can make you paralyzed! Your favorite fruit is more likely to give you cancer! scary as is sounds, it's tragic reality. Pesticides and fertilizers used in cultivation of the crop are now cultivating diseases.



Well, situation may seem hopeless, but there is always a silver line above the clouds. A certain group of farmers in the country are determined to turn the tables around. They have started using natural fertilizers and natural pest controllers in their farms. Farmers of Hisar, Hariyana are well aware of these dangers of using pesticides, chemicals and have turned towards natural ways. This form of farming known as ORGANIC FARMING.

Organic farming is a form of agriculture that relies on techniques such as crop rotation, green manure, compost, and biological pest control. Depending on whose definition is used, organic farming uses fertilizers and pesticides (which include herbicides, insecticides and fungicides) if they are considered natural, it excludes or strictly limits the use of various methods (including  petrochemical fertilizers and pesticides, plant growth regulators such as hormones, antibiotic use in livestock,  genetically modified organisms, human sewage sludge,  and nonmaterial  can make a reasons for sustainability, openness,  independence,  health,  and safety.


Ath make a decision to make a documentary film “KEETNASHAK” avoid pesticides and obtain organic farming to be healthy, safe and happy.

POSTER OF KEETNASHAK

While shooting for the documentary film "keetnashak" in the farms of Hariyana, Ath production team discovered the ugly truth about all farming practices in India. After knowing the deadly effect of pesticides and chemicals fertilizers. The whole team went shocked. But decided to show the truth to the world.


WRITER-DIRECTOR OF KEETNASHAK
MR. PANKAJ NARAYAN

"When we set out to make this documentary, we were sure to find some bitter facts, but this is ugly or rather ugliest truth ever known"
SAID WRITER-DIRECTOR
MR. PANKAJ NARAYAN 

"The whole situation seem hopeless. Farmers are bound to use pesticides, no matter what. And we are compelled to eat the poisonous food. I, wish situation could change a little I, wish"
SAID PRODUCER
APOORVA BAJAJ