AD FILM BY Ath entertainment.......Natha becomes hariya

The work and the responsibilities which Patanjali Ayurved is fulfilling for the society is very beautifully and brilliantly captured and documented by Ath entertainment Pvt. Ltd. Under the leadership of our Mds Pankaj Narayan and Apoorva Bajaj.

Creative team of Ath under the guidance of Mds (ath) summarize the work of patanjali   ayurved efficiently through the medium of advertisement.

Concept of the advertisement is written by Mr Pankaj Narayan and the advertisement is directed by well-known TV director Mr. Santosh Badal.

Actor Omkar Das Manikpuri and Director Santosh Badal with Director Pankaj Narayan during the AD shoot of Patanjali Ayurved

Actor Omkar Das Manikpuri with Director Pankaj Narayan during the AD shoot of Patanjali Ayurved

Through this concept, Ath entertainment excellently showed the problems faced by the farmers and how Patanjali Ayurved is improving their livelihood and raising their living standards

Cast and crew of the advertisement are immensely talented and they are well known artists of the industry.

Omakar das manik puri, who played the role of Natha in peepli live, played the character of a mazdoor kisan, hariya

Actor Omkar Das Manikpuri performing the shot during the AD shoot of Patanjali

                                          

 Hariya is a daily waged farmer who works in the field to earn money. But he did not get paid for his work. As a result the debts on him are continuously increasing. This story and concept is showcasing the thousands of hariyas who are living such a miserable life, when they are not able to pay their debts on time, money lenders take away their belongings such as cow, which are the secondary source of income for them and family. Their life is getting worse but now, Patanjali Ayurved is making the change for them. Farmers like Hariya are getting paid for their hard work. Now they don’t have to depend on money lenders for money on high interests, they are free from their debts and are improving their family’s living standard.

“Ab hariya bhi sir utha ke jeeta hai.”