AD FILM BY ATH ENTERTAINMENT.........Patanjali Ayurved

India is mainly an agricultural country. Agriculture in India has a significant history. Today, India ranks second worldwide in farm output. The economic contribution of agriculture to India's GDP is steadily declining with the country's broad-based economic growth. Still, agriculture is demographically the broadest economic sector and plays a significant role in the overall socio-economic fabric of India. About seventy percent of the population includes farmers. They are the backbone of the nation. Hence their importance is very great in our country

Actor Omkar Das Manikpuri during the AD shoot of Patanjali Ayurved

But Most Indian farmers are now leading a very miserable life. Industry has not thriven much in our country. Hence most of the people depend on agriculture. As a result there has been a great pressure on land. Each cultivator has got a very small amount of land. He gets only a small income from the produce of his land. So he cannot maintain his family with that income. For this reason he has to run into debt. Thus we see that the farmers as a class are debtors. We cannot describe what miserable life they lead. They live in wretched huts. They cannot always get two meals a day. They have not even ordinary clothes to wear. When they fall ill, they cannot meet the expenses of treatment and medicine. So, for want of food, drinking water, good dwelling houses they fall ill and die in large numbers for want of treatment and diet. Today these farmers are divided into three categories
 
One is Mazdoorkisan. These type of kisans(farmers) works in other’s field to earn bread and butter for their family.  They sweat their blood in field to grow crops and for better cultivation but the wage they get is not sufficient for them .The poor farmers without a farm live a miserable life. They work on daily wages on the farms of others. Their wages are too low. They have a handful of children and a bagful of debts. They are becoming victims of our society.

Other category of farmers is the small kisans(farmers).they have small land ,but do not have enough money. So they lend money from money lenders to make their lands green. and hope for better cultivation so that they can get enough amount of money so that they can pay their debts as well as they can have better life for their family but In the market they do not get appropriate amount for their products. They are not paid for their sweat.as the result debt on them is continuously increasing and their life is getting miserable.

 One more category is of those farmers, who have enough land for cultivation but do not have proper knowledge about farming techniques and market. Because of lack of knowledge, their cultivation is low, the amount of crops they are producing is not enough to give them better life. These farmers are also not aware of marketing techniques and do not get that much capital after selling their crops because of this  living standard is getting low and they are force to live miserable life even after that much hard work.

As,  India is an agrarian country with around 60% of its people depending directly or indirectly upon agriculture , so there is need to improve the conditions of the farmers. There is need to educate them provide them better ways of farming techniques, appropriate farming products. They should be paid for there for their hard work and sweat. They should get the money they deserve for their products.

So, to provide farmers with their rights, patanjali ayurved is continuously helping them to improve their living standards. They are providing them ayurved products to improve cultivation, buy products directly from the farmers and cultivators and pay them handsomely. 

Actor Sanjeev Pundi and Ishtiaq Arif Khan during the AD shoot of Patanjali

With the help of the patanjali’s ayurved “s product, amount of cultivation has improved, fields are filled with waving crops again. Now famers are getting better results for their hard work .Patanjali ayurved is serving the society by providing better and healthy products to the consumers. They directly buy the fresh products from the cultivator and the cultivators are also getting the money they deserve.

Actress Supriya Kumari during the AD shoot of Patanjali Ayurved